Are You Prepared For The 3D Push?
By Joseph Tresca
Like it or not this year you are going to be subjected to a barrage of 3D marketing which really stems from the success of James Cameron’s Avatar movie. Basically Avatar was a test bed for the new technology. Many movie studios were watching closely as patrons bought tickets in record breaking numbers to experience the 3D film. On the home theater front, Sony has been leading the charge with its 3D technology for which Best Buy’s Geek Squad infamously offers a useless service to synch the auto synching 3D glasses to the new 3D capable flat panel TVs.
With competing flat panel TV manufacturers all reaching for your dollars, the 3D movement has begun. What started as a way to differentiate the theatre experience in an effort to expand or maintain market growth, 3D is acknowledged by many in the industry as the right technology arriving at just the right time. Clash of the Titans which was due to release to theatres last month, was delayed to release today just so that 3D could be added to the film. In the meantime Sony is set to distribute a firmware upgrade for the PS3 which will allow certain games to render in 3D. Killzone 2 and LittleBigPlanet are among the first games purported to take advantage of the new technology. Now with Nintendo jumping aboard the 3D band wagon in the portable space, be prepared for a marketing onslaught of epic proportions.
Like it or not 3D is coming. Time will tell whether it proves to be a fleeting gimmick or a mainstay technology.
