Game News, Reviews and Industry Related Training
BY WILLIAM COUNTISS
EA CEO John Riccitiello spoke recently at the Advertising Age’s Digital conference in New York and made it very clear for EA’s intentions to dethrone Call of Duty. “This November we’re launching Battlefield 3. It’s going up against the next Call of Duty, which is presently the number one game in the game industry. It’s a game that did $400 million in revenue on day one.” He also mentioned that Battlefield 3 was designed to test the merit of the long lived king of shooters, “This game is designed to take that game down,” he said. “If you’re looking for a battle of the titans, a Red Sox versus Yankees, if you’re trying to understand if it’s Microsoft versus Google and what the tip-off point is for this holiday season — this is it. There’ll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we’ve got the better product. It’s going to be a blast.”
I can’t wait to see how this all plays out, and it can only mean good things for gamers. With EA breathing down the necks of Activision you can expect the next Call of Duty to be nothing short of spectacular. There will be a fierce competition between these two and it will be interesting to see who pulls out on top. I’ll have to admit that I have been waiting for a game like this to come along and push Call of Duty off the top of the hill. Activision has yet to make such an announcement, but it would be foolish to think that they will go down silently.