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If you aren’t able to attend the Electronic Entertainment Expo (E3) this year Spike TV has you covered. Electronic Arts Inc (EA) has purchased a commercial free hour on Spike TV for an exclusive look into this year’s showcase. They will be Broadcasting from the Orpheum Theater in Los Angeles, live nationwide Monday, June 6 at 3:30 PM ET/12:30 PM PT.
GTTV host Geoff Keighley, will be the anchor for the hour long broadcast which will feature EA CEO John Riccitiello and the company’s development teams which will unveil exclusive demos & trailers for their biggest releases of 2011 and beyond. Viewers can expect a never before seen demo of Battlefield 3, an exclusive look at Commander Shepard’s final voyage in Mass Effect 3, premier footage of FIFA Soccer 12, the latest changes for Madden NFL 12, high-speed thrills of Need For Speed, and a first look into unannounced future EA projects.
If you’re one of those people that is constantly on the go you can still catch the live coast-to-coast broadcast on Spike, MTV Networks’ GameTrailers.com, MTV.com and EA’sEA.com will provide a live, high-definition video stream viewable on a number of platforms to include Facebook, iPhone®, iPad™ and other mobile devices.
The live broadcast of Gamechangers: EA 2011 Preview is a key part of Spike’s largest-ever commitment to video game coverage at E3. Spike, home to the annual Video Game Awards, the biggest night of the year for the game industry, plans to deliver more than 20 hours of live E3-related programming across multiple platforms – including television, online, Facebook and mobile – from a new studio in downtown L.A.
So what this really translates into is that the upcoming 2011 E3 will be covered like never before, and if you haven’t been able to get your hands onto an attendee pass to see it first hand you can still catch a lot of the action as it unfolds. You can also expect other networks and gaming companies to follow suit with EA’s partnership with Spike TV for the years to come. I would’t be too surprised to see the 2012 expo featuring uninterrupted live coverage from some of the largest names in the gaming industry. It only gets better from here.