Is This What The Half Life Movie Would Look Like?
July 8th, 2010
By Joseph Tresca
This spot won the Gold Lion at Cannes. It’s great to see Video Games are influencing Advertising in such a profound way. When Blade Runner was first released, it became the leading vision of what the future would probably look like and it held this distinction for many years. It seems Half Life has influenced the minds of the next generation of commercial and film makers even if subtly. I think that if Video games are not considered art, (I’m looking at you Mr. Ebert) then why are films and commercials borrowing from them?
